Why use a Facebook Ads dashboard?

Posted by Killian Coq

Are you wondering if your Facebook ads are effective? What was the performance of yesterday, last month? The evolution over the last 7 days, the budget for the current month, the progression of your acquisition cost, etc.

Using the Facebook Business Manager does not provide a quick and complete view of performance status.
It is possible to generate reports on Facebook and download them. Nevertheless, the reports are complicated and confusing in addition to not being automatic.
This is why we are going to explain to you why use a Facebook Ads dashboard (dashboard) will allow you to visualize the right data and take your analyzes to the next level.

In this article, we will detail the usefulness of a Facebook Ads dashboard to summarize and present your performance.

What is a Facebook Ads dashboard or Facebook Ads dashboard?

Why use a Facebook Ads report

A Facebook Ads dashboard is a visual representation of metrics and performance indicators for your Facebook advertising data. Tracking your data on a facebook ads dashboard allows you to easily answer questions such as:

  • How are my ads performing each day?
  • What are the results of last month?
  • How many clicks do our ads receive each day?
  • How many people are we reaching with our ads?
  • Which ad performs the best?
  • are we above or below the estimated budget?

A Facebook Ads dashboard provide you with actionable insights into campaign performance and monitor your social media ROI. In addition, do not hesitate to discover all our templates accessible free of charge. 

What metrics should be included in a Facebook Ads dashboard?

The indicators to show are first of all those that are most important for your company. In addition, they must be easily understandable for your interlocutors. You should not create confusion with overly technical indicators.

  • Ad link clicks

The number of times users clicked on an ad's external link.

  • Ad impressions

Count of the total number of times advertisements appear on the screen.

  • Advertising reach (reach)

A count of the number of unique people who have seen your ads at least once.

  •  Advertising expenses

Amount spent over the period.

The price of 1 ad impressions.

  •  Cost per click (CPC)

The price the advertiser pays a publisher for each click on a link.

Depending on your industry, you will add indicators according to your objectives. For example the return on investment for e-commerce or the number of prospects.

Benefits of a Facebook Ads Dashboard

The creation of a Facebook Ads Dashboard ensures that you and your team have access to the data that measures the performance of your advertising campaign. Putting your Facebook Ads stats on a dashboard ensures that no one controls the data (since ad accounts are linked to personal Facebook accounts) and that everyone can monitor ad performance, ask questions, and understand what's going on.

You can also 100% automate a report, so you don't have to do anything else once it's in place. Find out how create Facebook Ads reports with Datablaster.

Why use a Facebook Ads dashboard?

If you're a Facebook advertiser, you know the importance of tracking your ad performance in real time. Key metrics such as cost per click (CPC), cost per action (CPA), and conversions can change quickly. 

A Facebook Ads dashboard gives you instant visibility into your performance without having to log into Facebook to view your campaigns, ad sets, and ads. Indeed, metrics help teams perform to the best of their abilities. From custom dashboards and reports to self-service exploration and analysis, Datablaster helps you centralize data and empowers you to make decisions with confidence.

Here are some reasons to use a Facebook Ads Dashboard:

  • Track all campaign types in one dashboard to view likes, website clicks, conversions, and app installs.
  • Ability to combine data from Facebook Ads with data from other services (i.e. Facebook, Google Analytics, Google AdWords, etc.)
  • Ability to set metrics and thresholds for your digital advertising KPIs
  • Easily share ad performance data without adjusting Facebook account roles and permissions
  • Import directly your data in Google Sheets or Google Data Studio.

What is a good Facebook Ads dashboard?

A Facebook Ads dashboard is a reporting tool that provides social media marketers with the metrics and information needed to understand and plan paid marketing efforts. The benefit of using a dashboard is that everyone, regardless of department or expertise, should be able to understand your dashboard data. That's the sign of a well-designed dashboard.

A Facebook Ads dashboard is a way to see what's working (or not working) in your ad campaign. So, the data you present on your Facebook Ads dashboard should allow you to identify optimization opportunities, spot trends, and understand how your audience is interacting with your ads.

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