Facebook Ads report conclusion: what it should contain!

Posted by Killian Coq

How to interpret your Facebook Ads report conclusion?

In this guide, we'll look at reporting for your Facebook Ads campaign, as well as how to interpret information about its performance. Once your Facebook Ads campaign has been approved and is running, you will be able to access the reporting page. From the ad list, you will be able to see the number of impressions and clicks your ad got.

However, to get a more detailed report, we recommend using a relevant and efficient tool such as Datablaster. This tool will update the report instantly and continuously.

What information does a Facebook Ads report contain?

In your report, you'll be able to see a full summary of your ad's performance, including:

  • Status: Indicates whether the ad is currently active, suspended, terminated, or archived.
  • Duration: The length of time the ad will show to your audience on Facebook.
  • Audience: the people you are targeting, whether it is an existing contact list and/or an audience similar to your contacts.
  • Lists: The lists used to build your audience.
  • Budget: the maximum amount that will be spent to show your ad to your audience. This amount was defined when programming the ad.
  • Amount spent: the share of the maximum budget already spent to date.
  • Average daily budget: The average amount spent daily to serve this ad.
  • Preview: Allows you to preview your current ad design.

Conclusion of the Facebook Ads report: the statistics

In the report, you'll also get an overview of your ad's performance statistics (next to the summary). This overview will allow you to evaluate the effectiveness of your ad over a given period and to draw relevant conclusions.

  • Audience reached: the total number of Facebook users who have seen your ad.
  • Impressions: The total number of times your ad was shown. (For example, if someone sees your ad three times, that will count as 1 person reached and 3 impressions.)
  • Clicks: the number of clicks on your ad. The same person can click on your ad more than once.
  • Cost per click : the average amount spent for each click made on the ad.
  • Click-through rate: the percentage of Internet users who have seen and clicked on the ad.
  • Unique clicks: the number of people who clicked on your ad at least once.

Below the summary and statistics, you will find a graph showing the statistics related to the impressions and clicks of your advertisement. These charts provide insight into statistics, allowing you to highlight your ad's strengths and optimize your results. You can establish a Facebook Ads Dashboard of this type.

Conclusion facebook ads report

What's the next step after building a Facebook Ads report?

If your ad performed well, it is recommended that you explore the possibility of creating a similar ad with a longer duration and/or increasing your budget. It is a logical conclusion to draw from a Facebook Ads report, highlighting what worked particularly well.

If you have any questions or issues regarding conclusions to be drawn from a Facebook Ads report, please don't hesitate to contact our customer support team. We are here to help you.

Remember that the tool Datablaster provides you with a complete and detailed report of all your Facebook Ads campaigns instantly. All the conclusions you can draw from your various Facebook Ads reports are integrated there, saving you time.

Generate your first reports

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Datablaster automatically collects and synthesizes data from your ad campaigns and pages.


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